Pondera Medical Center has won a silver Aster Award for the category of single entry billboard. The billboard was ranked in the top 12% in the nation for hospitals of similar size. The billboard was featured on Main Street in Conrad, through a contract with Lamar Advertising.
The Aster Awards, one of the largest and most respected national competitions of its kind, is hosted by Creative Images, Inc. This elite program has recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for over 19 years.
The 2020 Aster Awards received entries from across the entire United States. All entries are reviewed by a panel of industry experts and are scored on multiple criteria with a possibility of 100 percent. Participant’s entries compete against similar-sized organizations in their specific groups and categories.
Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal and execution.
“The quality and creativity of the entries submitted in the 2020 Aster Awards competition exceeded all expectations for healthcare advertising. All winning entries represent the best of the best on a national level,” said Melinda Lucas, Aster Awards Program Coordinator.
Congratulations to PMC's Marketing Director, Casey Rasmussen, for receiving a 2020 Aster Award. Sponsored by Creative Image, Inc. the Aster award honors excellence in healthcare advertising. Winning entries are judged by a diverse panel of industry experts and must score in the top tiers among similar sized organizations to be recognized. Casey’s billboard design sporting the declaration that ‘your health matters because moments matter’ was recently announced as a Silver Award winner. Per Bill O’Leary CEO, “We are very proud of Casey and the award just confirms what we’ve known all along; she does an exceptional job for our organization.” The billboard is one of a series that Casey has developed which is visible to traffic on Conrad’s mainstreet driving north to south reminding the area to ‘Turn right at the light’ and utilize PMC’s Hospital and Clinic. The billboard depicts a harvest field and a father-son moment that gives a community pause to consider what the real motivation is to pursue good health.
Casey is passionate about the importance of Pondera Medical Center and it shows in everything she produces for the facility. Her work has increased public awareness of facility operations on social media, print media and radio and has become a vital piece of community education during the COVID-19 Pandemic. “To be recognized by peers is something every professional desires. I am humbled and happy. Pondera Medical Center has really really good people on the front lines and behind the scenes and it’s my honor to be the person who shares their work with the community we serve. Family and agriculture are what make our lives in Pondera County so special. I'm glad this captured both” Casey Rasmussen, on behalf of Pondera Medical Center. We couldn’t agree more, Congratulations and thanks for all you do.
All winners are currently posted on the Aster Awards website: (www.asterawards.com/winners).
The entire Aster Awards staff would like to thank all entrants for your patience and perseverance through the COVID-19 pandemic this year and the unprecedented challenges that it created. We appreciate each and every person and organization who participated in this year’s competition.
Congratulations to all the winners of the 2020 Aster Awards!
Best of Show – Only 1 issued in 2020
Judges Choice – Score of 100% (only 6 issued in 2020 – top 1%)
Gold Awards – Score of 95% to 99% (top 5% in the nation)
Silver Awards – Score of 90% to 94% (top 12% in the nation)
Bronze Awards – Score of 85% to 89% (top 16% in the nation)